There has been a lot of discussion on social media and in the news recently about “feeding babies”. This discussion has included the questions of whether exclusive breastfeeding is safe and whether all babies should be supplemented in the first week after birth. Despite well documented research to support exclusive breastfeeding, some ill-supported commentaries cited to questionable exclusive breastfeeding research and asserted pre-lacteal feeds have only ceased since the introduction of the Baby Friendly Hospital Initiative. Further still, some publications have accused breastfeeding advocates of forcing breastfeeding onto families, causing mothers to feel guilty, leading to post-partum depression. Most recently an article appeared recalling how an IBCLC gave the mother “permission” to wean her baby.