This year's WBW theme is Breastfeeding: a key to Sustainable Development.

The World Breastfeeding Week 2016 theme is about how breastfeeding is a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other and care for the world we share.

2016 commemorates the start of the Sustainable Development Goals (SDGs). A broad approach using the sustainability theme is thus relevant and inclusive.

It will enable the breastfeeding movement (and beyond) to connect with a variety of development issues over the next 15 years (2030) for maximum impact.Breastfeeding is linked to the SDGs in several ways.

The WBW materials will cover the main link areas between breastfeeding and the SDGs along 5 broad themes (1) nutrition/food security, 2) health, well-being and survival, 3) environment and climate change, 4) work productivity, empowerment, social protection,and 5) sustainable partnerships and rule of law.

  • INFORM - To inform people about the new Sustainable Development Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF).
  • FIRMLY ANCHOR - To firmly anchor breastfeeding as a key component of sustainable development.
  • GALVANISE - To galvanise a variety of actions at all levels on breastfeeding and IYCF in the new era of the SDGs.
  • ENGAGE - To engage and collaborate with a wider range of actors around promotion, protection and support of breastfeeding.